Anna Borisova
I work where there is no right answer — only a decision.
I turn marketing and BD into a revenue system.
My background spans media, agencies, and category-leading e-commerce. I moved from execution to building marketing and business development as one system — that works across different markets, behaviours, and decision models.
Today, I lead marketing and business development for a US-based B2B/B2C company, managing distributed teams across time zones and owning the full scope: brand, growth, performance, product, and market expansion.
My perspective is shaped by working across different environments — understanding how people think, choose, and act under different conditions.
Marketing is not a function. It's a decision system.
English — full professional. Russian — native.
Three areas define how I operate.
Growth Systems
Turning marketing into a predictable driver of revenue.
CAC ↓ 50% · Organic 20% → 75%
Leadership Under Uncertainty
Making decisions and building teams without clear answers.
17 (London) → 78 (Moscow) → distributed US teams
Market Entry & Global Execution
Building revenue in fundamentally different markets — regulation, positioning, distribution.
Russia · UK · US · 60+ countries
A career built across different systems and scales.
Seven months. Twenty countries. One question:
How do people make decisions outside familiar systems?
This wasn't travel — it was observation.
Where I write. Where I'm cited.
On what AI can't outsource — the decision itself.
Questions welcome — especially the ones without easy answers.
- Marketing & BD leadership roles
- Advisory & consulting
- Speaking & interviews
- International expansion & collaborations